Improving Search Engine - SEO
by Ashish K Arora
What does "improving search engines" mean and why is it necessary
after we invested a lot of money in order to create a site? I will try
to explain you the phenomenon and why one needs improving. The surveys
which were conducted show that 60-70% from the traffic of a site is
realized through the aid of search engines and the rest of 30-40%
through advertising.
Improving search engines means in principle the
intervention performed in the source code of the pages, which has as
purpose the development and the concentration of representative key
words for the object of activity of the site, so that it will reach top
positions in the results of the searches and implicitly more visitors.
Site improving is a method which represents for years, in the world
of the international web, the best and the most efficient way to promote
your business on the internet. Why is this method recommended when you
may choose advertising? Simply, site improvement will bring a continuous
traffic of target visitors from search engines for long periods of time
or maybe forever.
Search engines (google, yahoo, msn, altavista, alexa, jeeves,
etc.) which are in a continuous competition, use their own methods to
index a site. Some search engines are focused on the text which is
contained by the site; others read meta tags where there can be found
information about the site, but most of the search engines use a
combination between the contents of a page, meta tags, the popularity of
the link etc, in order to determine the importance and implicitly the
place of the site in their lists.
If a site which deals with search engines improving is able to introduce
its own site among the results of the first page, then that site has already
proved the professionalism and the efficiency of the improving which was
offered. There are expert teams which offer you such improving services and
internet promotion of your business, through search engines.
posted on Jun 26, 2007
Article
Topics
Google