Search Engine Optimization UK
by Victo Smithston
SEO: search engine optimization is a process of increasing the quality and
volume of traffic to a web site from “natural” or algorithmic search results
from a search engine like Google. The rule of thumb is that the higher a
site “ranks” in the search engines, the more visitors the site will receive.
SEO is characterized as a marketing strategy by exploring the ranking
algorithms and discerning tactics for increasing a site’s relevancy, thus
earning higher ranking.
At Dolphin Promotions in the UK, SEO has taken a special turn. They
employ what is now known as the DP4 System to SEO. Here is an overview of
this impressive four-stage system:
1. Discovery: This is dubbed the most important of the four steps of DP4.
It is the analysis of the target market for which your website is developed.
Over 350 million inquiries to the top ten search engines will be explored to
ascertain how your site stacks up to others in the same marketplace and why.
2. Diagnosis: 86% of all web pages are discovered and visited as a direct
result of being listed on these ten search engines. Therefore it is vital
that your site ranks. Specific keyword sets are devised and revised for your
site considering the results of these inquiries.
3. Development: At the point that strategic keywords and phrases have
been developed, an inclusive strategy is devised to include these to develop
your site’s ranking
4. Delivery: At this point your site has been honed into a vital entity
ready for promotion expenditures. The team of professional administrators at
Dolphin Promotions then begins gaining exposure for your site and submitting
it to the scrutiny of the major engines. Followed with frequent
re-optimization procedures, your site will begin to experience successful
rankings.
posted on Jun 26, 2007
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Topics
Google