Visual communication, art direction. Designing systems or interfaces to help users achieve goals. Graphic design, interface design, user experience design, typography, illustration, photography, artwork. Creative and technical techniques for crafting great interfaces. Developing an appropriate look and feel. How web users respond to design. Identity systems and brand development. Visual styles, influences, and trends.
DESIGN: Select a Topic
Basics ( 11 articles)
The articles below cover the first few basic steps for anyone wanting to create their own web page. Click on any of the topics below to learn the basics of website design.
Branding ( 3 articles)
A brand is a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.
Clarity ( 1 articles)
Making a clear web page depends on making the most important elements appear important, less important stuff less important, related stuff look related, and different stuff look different.
Color ( 1 articles)
Color is one of the designer´s best tools. There are lots of ways to use it to help communicate a message. Color can carry meaning, express personality, differentiate, frame, and highlight content.
Organization ( 9 articles)
A well-organized website takes into account both the nature of the material to be presented and the nature of your audience, making sure that vital information is only a few clicks away. Even a one-page web site benefits from intelligent organization and presentation of material. Good organization is absolutely essential.