Long Term Search Engine Optimization Strategies
by Viveck Sharma
When it comes to what works in the search engines, you will be bombarded
with a lot of suggestions, you can even read various articles, news, and
views over this same topic.
The best way to stay on top rank is to
make little changes on a monthly or weekly basis. These minor changes
can fetch you high rank but they are not full-fledged ways.
So the question here is what´s a person supposed to do to get great
high search engine rankings?
The answer is simple. Shift your focus from little things like
tweaking your keyword density, or changing your meta tags. And focus on
bigger factors that are going to matter long term.
Fortunately, there are a few basic principles that you can apply and
can even help you weather the storm of constantly fluctuating search
engine algorithms. Those methods have worked for years, and will work
for the foreseeable future too.
1. Go for the best Content Writing
Shift the focus of your website on having really good and engrossing
content. If you´ve read some of my previous articles, you´ll come to
know that I continually harp on the importance of having good content.
Well, the obvious reason is that the search engines want to rank the
websites that have the best and quality content. Also, people and other
websites will naturally link to great content. Give the search engines
and people what they want that is a good quality content. Try to avoid a
quickly thrown together crap, and if you hire content writers, make sure
they know the subject matter they´re writing about.
2. Frequent Updates
Make point that your website is frequently updated. This means not
only going in and tweaking what´s already on your website, but having a
steady stream of new and fresh content flowing into the website.
3. Get Quality Links
Try to build up your links. You should always seek out quality one
way links for your website. Whether you´re using article marketing,
directories, or press releases, be proactive in getting new, quality,
and fresh links to your website. As soon as you start focusing on long
term optimization methods, you´ll find that your rankings will improve.
And this is happening by making little changes every time you read about
what the search engines are favoring that particular month. Your content
will always rise to the top over time without you needing to frequently
mess with it.
posted on Jun 26, 2007
Article
Topics
Google